A dedicated space for the Helply team to track growth metrics, strategic goals, and the journey from $0 to $10M ARR.

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<aside> 👋 Welcome to the Helply Growth Dashboard!

Here, you’ll find everything you need to track our progress across each growth stage, from validating our product to scaling up.

This page is designed to keep everyone aligned on our goals, share key metrics, and ensure we’re all moving toward the same vision. Dive into each section to see where we stand, what we’re focused on, and how we’re growing.

Let’s build something great together!

-Alex Turnbull

Founder of Groove & Helply

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Growth Stages

1. Idea Validation Stage (Past)

Goal: Validate the problem and solution concept

Focus: Confirming a strong market need

Stage Status ✅ Completed
Time 2 months
Start Date April 1st, 2024
End Date May 31st, 2024
Market Size Estimates (TAM) 500 Million to 1 Billion
Customer Interviews 127

2. Development and MVP Stage 👈 (Present, WE ARE HERE)

Goal: Build and validate the Minimum Viable Product (MVP). For this stage, our goal is to book 100 Helply demos.

Focus: Testing the MVP with early adopters, gathering feedback, and iterating

Stage Status ⌛ In progress
Time 7 Months
Start Date June 1st, 2024
End Date January 31st, 2025

Marketing Channels:

Potential Leads
Groove TAM 1,835
Email Newsletter List 130,000
LinkedIn Followers 6,000
Outbound 30,000

Metric’s and Goals:

Q4 onboarding goals: 35

OCTOBER 2024 Current #’s Goal Progress To Goal
Demos Booked 46 25 148%
Demos Completed 46 25 128%
Closed Demos 13 10 130%
NOVEMBER 2024 Current #’s Goal Progress To Goal
Demos Booked 46 50 92%
Demos Completed 42 50 82%
Closed Demos 14 15 93%